The Brooks Special Edition ‘Chrissie Kona’ T7 racer will go on sale in late October for a limited time only. And the best bit…$25 – YES $25 – of each pair sold goes to the Blazeman Foundation for ALS. Its win win win for eveyone!!!!!

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In honor of triathlete Chrissie Wellington we created a custom T7 Racer for her to wear at the Ford Ironman® World Championship on 10/9/10. Soon you’ll be able to purchase these limited edition shoes for yourself. The ultra lightweight, ultra flexible T7 Racer features a streamlined, asymmetrical upper that wraps the arch securely from start to finish. The “Wellington” edition also includes:
• Loops on tongue and heel for easy transition from bike to run
• British flag depicted on the heel counter
• Sockliner with a special message for Chrissie
• “War on ALS” inscribed in the heel area

In late October, 200 pairs of the Wellington limited edition will go on sale for $85 on, more than three months before the standard T7 Racer’s launch on February 1, 2011. For each Wellington edition T7 Racer sold, Brooks will donate $25 to the Blazeman Foundation for ALS, a charity close to Chrissie’s heart.

“The T7 Racer is an amazing shoe!” says Wellington. “I love the way Brooks modified it to suit my specific needs, and that they’ve created a promotion around this shoe that supports a cause that’s important to me.”