TYR has extended its sponsorship of Chrissie Wellington, the three-time Ford Ironman World Champion. Wellington will represent the TYR triathlon and swim collections for the rest of her career and into her retirement. After signing the extension, Wellington said: “I have been part of the TYR family since my first World Ironman Championship victory in 2007, and with their support I have won two more World Championship crowns and broken the world Iron distance record.

“With TYR I get the complete package. They have a proven commitment to sporting success; they are at the cutting edge of innovation, leading the way in producing a complete range of high quality, high performance products that cater to all types of athletes. Whether it is the new and super speedy Hurricane wetsuit, my tankini race kit, or the huge selection of training gear, I have total confidence that I am wearing the best apparel on the market.

“But this is only part of the story. As a TYR athlete I feel like I am truly part of a close-knit, supportive family. The company’s staff is energetic, committed and passionate; the service and support I (and my family and friends) receive is unwavering and unrivalled and they actively seek the athletes’ opinions on product development to ensure that we can all stay a step ahead of the game.

“I am extremely excited to have signed an extension to my existing agreement with TYR. Our world record-breaking partnership will continue throughout my competitive career and also after my retirement. I will fly the TYR flag with pride and passion and, of course, a huge smile and make sure we stay always in front!”

The TYR design team will collaborate with Wellington on the creation of limited edition race gear, a signature wetsuit and lifestyle apparel products. The partnership will also focus on generating awareness around the key charities and foundations that Wellington already supports. Additional news will follow as products are released into the market in 2011-12.

“Chrissie is a phenomenon. She embodies the core attributes of the TYR brand and is the ultimate competitor,” stated TYR Triathlon Sales and Promotions Director Ryan Dolan. “We are honored to support her as she continues to make her mark in the history of triathlon.”

Courtesy of TYR’s website, www.tyr.com.